Hong Kong Apothecary: A Visual History of Chinese Medicine Packaging

香港葫蘆賣乜藥
 
作者 Author: 吳文正 Simon Go
ISBN: 9789628681624
岀版社 Publisher: MCCM Creations
出版日期 Publication Date: 2003
文本 Language: 英文 English
 
《香港葫蘆賣乜藥》是作者歷時四年對中藥包裝研究之成果。作者先後訪問了多家中藥生號及製藥廠，獲得不少原始資料。本書集合了設計及文化資料。採用超過八百幅有關中藥包裝設計圖片作佐證，記錄了當代中藥包裝的發展變化，並回顧一些中藥店鋪自十九世紀中葉以來的變遷。本書曾榮獲2001年香港印刷冠軍獎。
 
The packaging of Chinese patent medicine has seen the development of a strong and dynamic tradition that has yielded a vocabulary of basic forms. Of these, there are seven traditional basic forms, namely, Gao (plasters), Tan (pellets), Wan (pills), San (powder), Cha (tea), Yeow (oil) and Jiu (wine). These forms had a direct influence on the modes, materials, typefaces, patterns, and compositions used in packaging.A Visual Journey Through Hong Kong Chinese Medicine Packaging is the consummation of Go's four years research on traditional Chinese medicine packaging through interviewing, collecting and studying with Chinese Medicine manufacturers and neighbouring folks since 1997.Richly illustrated with graphical design motifs, this fascinating book documents the contemporary changes and development in the packaging of Chinese patent medicines and the retrospective changes in some Chinese medicine shops since the mid-19th century. The book merits a champion in Hong Kong Print Awards 2001 with high regard.

WHO SHOULD READ THIS BOOK?
Designers and artists who are both nostalgic and fascinated with contemporary oriental design elements in packaging design;
Creative practitioners and marketers seeking for marketing and design inspirations between design and our daily life;
Socio-cultural historians having special interest in the changes of Chinese medicine tradition